Information supplied by Kirsty McGregor, Founder of the Corporate Finance Network & Association of Crowdfunding Experts via flood pages facebook.
“We have heard that Calderdale Council have started issuing grant forms for businesses that have been flooded, at an initial amount of £2,500 per business. There may be also additional funding available once those initial grants have been distributed and further needs assessed on a case by case basis. All these grants are to be administered in the first instance by the Council. Grants available here
A Business Crowdfunding Campaign for Calderdale, entitled ‘Calderdale Rising’ will be launched next week, which I will personally take the lead on (as a local resident with wide-ranging expertise in this area of crowdfunding).
An information evening about this crowdfunding campaign, for business owners/directors, is taking place at Tower House at 6.30pm on Thursday 7th January. Please book here https://www.eventbrite.co.uk/e/calderdale-rising-information-event-for-businesses-tickets-20480388393
When I was asked to propose a solution for business fundraising, I felt it was very important that any campaign was simple, effective and integrated across the whole borough.
The aims of this business crowdfunding campaign (in order of priority) are:
1. To give a positive message, some hope & empowerment to Calderdale businesses – starting today;
2. To give national/international publicity to individual businesses and the area as a whole
3. To raise finance (we may raise £20k we may raise £2m – I have no idea!)
This may seem a strange order, but the largest known benefits of successful business crowdfunding campaigns are actually in the wider publicity which is generated for the businesses. And as stated above, other financial grants are and will be available for businesses in due course to fulfil that essential need.
The criteria for businesses to take part in this business crowdfunding campaign are:
1. They must trade from a location in Calderdale
2. They must have been ‘affected’ by the floods and suffered a loss in trade– whether their premises were flooded, or they trade with businesses that were, or find that the traffic & infrastructure and general lack of footfall has had an impact on them, or loss of employees’ working hours has affected productivity
3. They must be willing to be involved in promoting the campaign through their social media channels and other contacts
The distribution of the monies raised will also be very simple. Funds raised will be equally shared by every business that is involved, irrespective of business size or level of flood impact. I am not prepared to put in extra layers of administration and time to set up grant panels to assess differing amounts due to each business. And as stated above, a financial return is only one of the aims of this campaign in any event.
I need at least 50 businesses to commit to be involved, and given there are many hundreds affected, this should be easily manageable.
Reminder – there will be an information meeting on Thursday 7th January at Tower House Hotel to explain to business owners/directors the more detailed mechanics of this. This will take place from 6.30-8.30pm. Many thanks to Robert at Tower House for offering the use of their function room for this meeting (and tea & coffee!). Please only businesses to attend this event – there isn’t the capacity in the room to take all interested individuals.
What I need you to do now please:
1. If you are a business owner/director please book your place for Thur evening here. https://www.eventbrite.co.uk/e/calderdale-rising-information-event-for-businesses-tickets-20480388393
If you cannot attend, please send someone in your place that can feedback information to you – I know this is very short notice but I want this to move fast to maintain momentum, and it’s easier to explain verbally than on facebook or email!
2. Please share this message with businesses you know and encourage them to book & attend the event on Thur 7th
3. If you wish to donate, please hold fire for now. More information will be issued early next week. I am not sure whether this fund will be eligible for match funding yet – the rules seem to be changing on a daily basis. If it is, we will of course apply for that if we are able to within our timescale (the campaign will run for 28 days)
This may not be the extra ‘fund’ solution some were hoping for. Funds will be available through other sources and don’t forget to claim your £2,500 grant now available from the Council if you are eligible. Once this crowdfunding campaign is complete, other business groups may choose to conduct other fundraising campaigns with more specfiic criteria.
I sincerely hope this alternative and additional solution will actually provide more than just the cash. The Calderdale spirit can be demonstrated again to the world! #CalderdaleRising”